BIA SAIGON - "ĐÊM SÀI GÒN" EXPERIENTIAL CAMPAIGN

THE MISSION:

Being iconic for the Rising Spirit of a Young Progressive Vietnam, Bia Saigon launched its biggest  campaign ever to rejuvenate the brand image as “Street Smart” with the message “Life is always  up”. Our mission was to bring the most typically Saigon atmosphere to the experiential activities

THE SOLUTION

We bring a large chain of activities across the country to customers. From inspiring the internal  spirit to exploding brand experience to mass target consumers at the most bustle and trendy street  in Saigon, spread to 216 outlets in 9 key tourist cities and uplift the Dragon spirit with mass  event in Nha Trang and Ha Long on National day

THE RESULT:

• Reached more than 5,000 traffic on the streets and more than 2,000 live audiences joining the  kick off event in Bui Vien

• A chain of activation under Saigon Night theme in 3 tourist cities: Ho Chi Minh, Phu Quoc, Can  Tho. Organized in 72 outlets reached more than 30,000 traffic during 9 nights of event

• Reached more than 10,000 live audiences joining the mass event at Nha Trang