Uong Mung Vietnam was one of the biggest campaign of Bia Saion in 2018. Tet was the great opportunity for Bia Saigon to cheer with Vietnamese drinkers. From Dec 2018 till Feb 2019, Bia Saigon exposed their theme and products to 80 big supermarkets in big cities to engage consumers with new Tet packaging and promotion.
25 Dec 2018 to 4 Feb 2019
80 supermarkets in key cities
Sold nearly 20,000 cartons in 1.5 months of activation