SPECIAL BIRTHDAY

The series of activation for Bia Saigon Special tap into the birthday parties to create a social buzz and emphasize to consumers that BSG Special will be the 1st drink choice for birthday celebrations and building brand image and strengthening the relationship with outlet owners.

Surprising and memorable birthday party with:

• Special birthday gift well-decorated with the monthly theme (following the typical characteristics of the zodiac).
• Enjoying birthday parties with KOLs and receiving their wish.

After nearly a year of implementation, the BSG Special's monthly birthday celebration has become a regular occurrence, and the number of customers with birthdays in the month has increased due to proactive registration through the venue