The Chill Fest - Runway to new year

For new year, Bia Saigon Chill brought to the youngsters maximum CHILL inside out - from spirit to outlook (drink Chill, look Chill).

Continue the success of Chill Fest series in summer, we created a new concept of music events infused with fashion. With the vertical runway as the signature, the event series really excited the audience for their hot line-up of singers, rappers, DJs.

This campaign won Silver Prize of MMA Smarties Vietnam in "Product and/or service launch" category, thanks to the creativity and efficacies of the "Happy Chill Year - Walking on the Chill side"