The Chill Fest

Summer has been an important season for every beverage brand. Bia Saigon Chill aimed to register summer to the youngsters. Gia Hoa created a campaign to ”bring beach to the city” where young target consumers and chill with the beach vibes right in their city.

The campaign comprised of 2 key activities:

- Chill outlets: Bia Saigon Chill outlets dressed up with beach decor and fun challenges

- The Chill Fest: the series of 4 mass events with hot artist line-up and activities to engage youngsters with beach vibes