333 BEER x MONSOON MUSIC FESTIVAL
333 Beer was repositioned as the premium brand for Sabeco with the new brand essence of opening to newness and fusion aiming at the young & lifestyle targets.
Not only a sponsored music fest, 333 Beer brought a playground to build connection with the young through interactive credential stories, cool experiential activities
Reach: 125,000 in 3 festive days
Time:
1st to 3rd Nov, 2019
Scope:
Imprial Citadel, Hanoi
Result:
~ 125,000 reach in 3 festive days
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