BIA SAIGON – PRESS RELAUNCH

THE MISSION:

Being iconic for the Rising Spirit of a Young Progressive Vietnam, Bia Saigon launched its biggest  campaign ever to rejuvenate the brand image as “Street Smart” with the message “Life is always  up”. Our mission was to bring the most typically Saigon atmosphere to the experiential activities.

THE SOLUTION:

We turned the luxury foyer of Intercontinetal Saigon Hotel into the street atmosphere with the most icon Saigon Street Culture where guests can enjoy street food, street performance, Saigonese colloquial quotes and uplift the experience of media in the exciting performance from Saigon Night.