Bia Lac Viet Launch event
Saigon Beer-Alcohol-Beverage Corporation (SABECO) celebrates its 145th anniversary through initiatives that reinforces its heritage and core values while outlining the direction for the company’s future.
At the center of this major milestone is the introduction of a new, special edition brand, Bia Lac Viet, which was developed specifically to commemorate SABECO’s 145th anniversary.
Venue:
Bia Saigon Nguyen Chi Thanh Factory
Time:
June 2020
Result:
• We successfully executed the Launch to distributors and generate significant sales orders right at the dealer conference event
• We created a Heritage Journey at their historial factory Nha May Bia Saigon to bring the inspiration to SABECO 145 years of development
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