The birth of Bia Saigon Chill, the latest addition to our Bia Saigon family, is an important milestone in Sabeco’s history. The product has a youthful, stylish look with two versions of the high neck clear glass bottle and tall thin can which makes it differentiated from the brothers Bia Saigon
Being aligned with the young, our mission was to bring something new and unexpected to the launch event image of Bia Saigon Chill
We brought the launch to an old warehouse in District 4 and turned it into the trendy pub with unexpected performance. All in just 1 week time.
We received 250 guests including media, distributors, young influencers