BIA LAC VIET RELAUNCH 2025

The Bia Lạc Việt Relaunch Event was designed exclusively for C1 Distributors, marking the rebranding with a new look, identity, and renewed market momentum. Held in Cần Thơ and Quảng Ninh, the program was developed by Gia Hoà Advertising as an integrated brand experience that combined launch storytelling with on-ground sales activation.

Built around the concept "Hội Quán Sao Lạc Việt", the event brought the brand’s Lạc Quan spirit to life through immersive spatial design, reinforcing the identity of the Three Gold Medals Beer while driving immediate business engagement.