HẢO HẢO KẸO MUỐI CANDY ACTIVATION

“Cơn Lốc Mặn Mà” Activation energized Freshman Festival 2025 at the Ho Chi Minh City Student Cultural House with a vibrant, youth-focused brand experience for Handy + Salt Candy.

Conceived as an interactive campus playground, the activation attracted thousands of student check-ins through free combo sampling, playful game mechanics, and social-friendly engagement zones. Each touchpoint was designed to recharge energy, break the ice, and spark natural conversations, positioning the Handy + Salt Candy combo as an easy, shareable companion for everyday student moments.

A seamless integration of concept development, experience flow, and on-ground execution ensured strong participation, high product trial, and consistent brand storytelling throughout the two-day event.