HẢO HẢO CONCERT 2025 "THE JOURNEY OF 25"

Hảo Hảo Concert “The Journey of 25” marked the grand finale of Hảo Hảo’s 25th anniversary with two large-scale live music events in Ho Chi Minh City and Hanoi.

Moving beyond conventional brand communication, the concert used music, immersive experiences, and emotional storytelling as a new language to connect with consumers, bringing the spirit of “Hảo Every Moment – Hảo Every Occasion” to life.

Designed as an emotional journey through time, the show unfolded in distinct “stations” – from high-energy festival moments to heartfelt reflections on youth, family, and Vietnamese cultural identity – culminating in a shared sense of pride and connection.

The event attracted over 47,000 attendees, with a standout record-setting moment where 2,500 audiences simultaneously enjoyed Hảo Hảo on stage, creating a powerful symbol of collective celebration and brand love.