BIA SAIGON DRAGON CUP 2025

As part of the Bia Saigon Dragon Cup, the "Dzô Vang Gắn Kết" activation brought vibrant energy to key matches through a series of engaging on-ground activities, seamlessly integrated with the Zalo Mini App to capture and amplify the crowd's chants. 

Across multiple locations, interactive chanting games, crowd challenges, and live cheerleading performances, both on-site and via Zalo, turned the stadium into a lively space where fans could actively join the match atmosphere, not just watch it.

The familiar "Dzô" chant became a shared experience, echoing throughout the stands and beyond, as thousands of voices from across Vietnam came together to reinforce a strong sense of connection, pride, and sporting spirit at every major match.