HẢO HẢO "BIỆT ĐỘI 25" BRAND ACTIVATION
In conjunction with the 25th anniversary celebration, Hao Hao ignited the “Biệt Đội 25” activation series across 36 provinces. During the activation, attendees could create customized music videos using their own images, based on the “Hảo Mọi Lúc, Hảo Mọi Sự” theme, to spread brand awareness on social media.
The project operated under an O2O model, connecting Hao Hao users across different regions and creating an ongoing trend that naturally and sustainably increased brand identity.
Through an interaction–sharing–voting mechanism, the project demonstrated its capability to execute large-scale activations, manage the technology platform, and ensure a synchronized and stable experience throughout the entire Gia Hoa Advertising campaign lifecycle.
Format:
Brand Activation
Scope:
Coverage: Nationwide – 36 provinces
Locations: GT channels, University
Result:
Result: KPI exceeded – 26,000 MVs created (target: 25,000) via haohao25nam.vn.
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