NISSHIN SEIFUN WELNA PRODUCT LAUNCH 2025

Nisshin Seifun Welna’s product launch unfolded as a refined culinary experience inspired by Japanese culture, built around the concept “Secret of Kitchen Queen”. The concept brought to life the balance between convenience, authentic flavors, and professional-level results in everyday cooking.

Japanese-inspired elements were thoughtfully integrated across the event’s spatial design and program flow, creating a cohesive and premium atmosphere. A key highlight was the live cooking and serving experience by a featured KOL and a Japanese chef, presented in an Omakase-style format. Dishes were prepared and served sequentially, allowing guests to experience each creation as it was revealed.

From concept development and creative design to on-site operations, every detail was carefully aligned to deliver a seamless and immersive launch experience.