SIUKAY HALLOWEEN FESTIVAL 2025

SIUKAY HALLOWEEN FESTIVAL 2025

To celebrate Halloween 2025, Acecook Vietnam launched the limited-edition SiuKay Ghost Pepper, turning one of the year’s most energetic cultural moments into a large-scale youth experience across Ho Chi Minh City and Hanoi.

Daiko established the campaign’s strategic foundation, while GIA HOÀ ADVERTISING transformed it into SiuKay Halloween Festival 2025—two major music and experiential events held on October 18 in Ho Chi Minh City and October 24 in Hanoi, attracting more than 45,000 young attendees.

Each venue became a Halloween city ruled by the Ghost Pepper Boss, featuring a spicy noodle challenge, immersive puzzle zones, interactive check-in experiences, and the striking SiuKay Tower stage with explosive live performances.

Marking the second consecutive year of collaboration, the project highlighted GIA HOÀ ADVERTISING’s strength in creative development, experience design, large-scale production, and full event operations—turning SiuKay’s heat into something audiences could not only taste, but fully feel.