SIUKAY HALLOWEEN MALL ACTIVATION 2025

SIUKAY GHOST PEPPER – GHOST CHILI SQUARE

As part of the Halloween limited-edition SiuKay Ghost Pepper campaign, Daiko and GIA HOÀ ADVERTISING extended the brand experience beyond music festivals through a dedicated Mall Activation at AEON Mall Hà Đông.

Building on Daiko’s communication direction, GIA HOÀ ADVERTISING translated the campaign into “Quảng Trường Ớt Ma – Ghost Chili Square”—a vibrant Halloween-themed experiential zone designed to bring the spirit of “Bùng vị cay cực hạn” closer to a wider youth audience.

Visitors were invited to sample SiuKay noodles, take on the “Bẫy Ớt Ma” challenge, and explore immersive Halloween-inspired check-in zones. The appearance of singer Wean Lê, together with live music and interactive performances by the “Binh Đoàn Ớt Ma,” energized the crowd and amplified engagement throughout the activation.