SIUKAY HALLOWEEN MALL ACTIVATION 2025

As part of the launch of the Halloween limited-edition SiuKay Ghost Pepper campaign, we extended the brand experience beyond the music festivals through a Mall Activation at AEON Mall Hà Đông. Built around the concept “Quảng Trường Ớt Ma – Ghost Chili Square”, the space was transformed into a vibrant Halloween-themed experiential zone, highlighted by the dynamic appearance of singer Wean Lê, whose performance energized the crowd and amplified the festive atmosphere.

Visitors were invited to sample SiuKay noodles, take on the “Bẫy Ớt Ma” challenge, and check in at immersive Halloween-inspired zones. The experience was further elevated by live music moments and interactive performances from the “Binh Đoàn Ớt Ma,” contributing to higher engagement levels and spreading the spirit of “Bùng vị cay cực hạn” among a wide youth audience.