ACECOOK VIETNAM – SIUKAY CHEESY CHICKEN FLAVOUR LAUNCH

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SIUKAY CHEESY CHICKEN FLAVOUR

Building on Daiko’s communication platform “SiuKay Cân Mọi Tọa Độ,” GIA HOÀ ADVERTISING transformed the message into “Cheese Map”—an event concept where a flowing trail of cheese connected the familiar coordinates of Gen Z life, from study and play to everyday adventures.

Brought to life across Ho Chi Minh City and Hanoi, the activation generated more than 17,000 engagements through a multi-touchpoint journey featuring 360° videos, photobooths, interactive games, DIY SiuKay Holders, and product sampling. The high-energy reveal of Siu Idol Sơn.K emerging from a giant SiuKay bowl became the campaign’s key moment, helping drive sales to 328% of KPI.

By combining Daiko’s strategic communication direction with GIA HOÀ ADVERTISING’s event concept, experience design, production, and on-ground execution, the campaign successfully turned a brand message into a vivid Gen Z experience—strengthening engagement while delivering clear commercial impact for Acecook Vietnam.