HAIER – THE NO.1 NIGHT

Marking Haier’s first year in Vietnam, GIA HOÀ ADVERTISING partnered with the brand to deliver The No.1 Night—an exclusive celebration and product launch aboard a luxury cruise in the heart of Ho Chi Minh City.

The event introduced Haier’s new refrigerator and television categories through an immersive journey of product discovery, networking, and entertainment. A spectacular synchronized show featuring the cruise LED, Marina IFC façade, Sky LED drones, and fireworks became the defining moment of the night—amplifying Haier’s Global No.1 positioning across the city skyline and social media.

From concept development to production and full event operations, GIA HOÀ ADVERTISING was proud to create a distinctive milestone experience—celebrating Haier’s first-year achievements while opening “A New Horizon Together” in Vietnam.