TCL VIETNAM – SEE THE UNSEEN 2026

ONE CAMPAIGN. FOUR STORIES. ONE VISION.

GIA HOÀ ADVERTISING partnered with TCL Vietnam to build “See The Unseen” as a story-driven campaign, with each event unfolding as a distinct chapter inspired by the culture, character, and visual identity of its destination.

The journey began at the Ho Chi Minh City Opera House, where future-forward technology met an iconic heritage setting, before continuing through three regional Dealer Conferences—capturing the warmth of the South, the refinement of Thăng Long culture in the North, and the poetic spirit of Central Vietnam.

Across four events, the campaign connected 500+ strategic partners, welcomed 400+ influencers, and generated more than 1,000 pieces of social content, extending the experience far beyond the event venues.

Rather than repeating one format across different cities, each chapter was carefully shaped around its local identity while remaining part of one cohesive narrative. From campaign concept and cultural interpretation to spatial design, production, and full event operations, GIA HOÀ ADVERTISING brought “Lead in Tech, Live in Style” to life through a nationwide journey where technology and Vietnamese heritage could be seen in a new light.