TẾT 2026 - ĐẠI MÃ KHAI XUÂN

ĐẠI MÃ KHAI XUÂN

As a signature property by GIA HOÀ ADVERTISING, “Rạng Rỡ Hôm Nay: Đại Mã Khai Xuân” became one of the standout artistic experiences at Tết Việt Festival 2026, held at the Youth Cultural House of Ho Chi Minh City.

Inspired by the horse, the symbol of Bính Ngọ 2026, the exhibition reimagined a familiar Tet icon through a contemporary visual language. Five immersive art spaces embodied five sources of New Year energy: Joy, Prosperity, Courage, Momentum, and Wisdom, inviting visitors to begin the year with optimism and renewed inner strength.

More than a seasonal installation, the project reflected GIA HOÀ ADVERTISING’s ability to turn an original creative vision into a highly crafted public experience—bringing together artistic thinking, cultural relevance, production excellence, and audience engagement.

Ahead of the festival, GIA HOÀ ADVERTISING also partnered with the Youth Cultural House to organise the official press conference, building early momentum and attracting strong interest from the media and the public.