333 PILSNER TẾT OFFICE ACTIVATION

SMOOTHER SIPS, STRONGER TET CONNECTIONS

GIA HOÀ ADVERTISING partnered with 333 Pilsner to bring the Year End Party spirit directly into eight workplaces across Ho Chi Minh City through the campaign “Nâng Vị Bia Êm – Tết Thêm Kết Nối.”

Each office was transformed into a compact “Year Êm Party,” combining product tasting, team-bonding games, and festive lucky-money activities. The activation created a timely occasion for colleagues to pause, connect, and celebrate the year together within their familiar working environment.

Responsible for the overall activation planning and end-to-end implementation, GIA HOÀ ADVERTISING delivered a consistent multi-location experience that brought 333 Pilsner’s “Êm Cực Êm” proposition closer to office consumers while strengthening brand engagement during the Tet season.