HEADING TO THE FUTURE TOGETHER

In celebration of Vietnam Revolutionary Press Day, GIA HOÀ ADVERTISING partnered with SABECO to deliver the 2026 Media Engagement Series in Ho Chi Minh City and Hanoi—a dedicated platform for dialogue, appreciation, and stronger connections with the media partners who have accompanied the brand’s journey.

Inspired by the fluid movement of beer and light, the experience was structured through three narratives: Heritage Flow, Conversation Flow, and Future Flow. Product showcases, networking moments, and curated interactions came together in a refined yet approachable setting, linking SABECO’s established legacy with new opportunities for future collaboration.

From concept consultation and planning to design, production, and full event operations, GIA HOÀ ADVERTISING delivered a cohesive two-city experience that went beyond media appreciation—creating space for meaningful conversations and long-term partnership.