SABECO TET 2026 CSR CAMPAIGN

CHUNG VỊ TẾT VIỆT – GẮN KẾT MUÔN MIỀN

Partnering with SABECO for “Chung Vị Tết Việt – Gắn Kết Muôn Miền,” GIA HOÀ ADVERTISING created a meaningful Tet celebration where regional traditions, modern experiences, and community connection came together.

Held at Vĩnh Long Square, the event welcomed over 1,500 participants across seven interactive zones. Highlights included the “Vị Phúc Sum Vầy” bánh Tét wrapping challenge, traditional Tet feast preparation, calligraphy, lô tô, festive performances, photo moments, and interactive games inspired by singing, toasting, and New Year greetings.

Rooted in the distinctive spirit of the Mekong Delta, the experience celebrated the unique Tet traditions of Vietnam’s three regions while reinforcing one shared value: Tet is a time for reunion, sharing, and connection.

From local coordination to full production and operations, GIA HOÀ ADVERTISING was proud to support SABECO in delivering a heartfelt CSR journey that spread the warmth of Tet across the community.