SABECO TOWNHALL MEETING & YEP 2025

GIA HOÀ ADVERTISING partnered with SABECO to deliver the Townhall Meeting & Year-End Party 2025, connecting employees across the system through a hybrid experience at Nguyễn Chí Thanh Brewery.

Built around the message “Honouring the Legacy – Breaking Through to New Horizons,” the event combined an interactive Tet Festive Fair, company-wide Townhall, and Year-End Party. The program reviewed SABECO’s 2025 journey, recognised outstanding teams and employees, encouraged direct dialogue with the Board of Management, and strengthened the spirit of One SABECO.

The experience celebrated SABECO’s 150-year heritage through a distinctive red-and-gold visual language, branded Tet zones, employee-led performances, a news-style wrap-up video, and the symbolic “2026 Time Portal.”

From consultation and planning to creative design, production, and full event operations, GIA HOÀ ADVERTISING delivered a cohesive internal engagement experience that brought together business communication, recognition, and Tet celebration.